Why I started Rolle Enterprise Electric

For years, I worked in the electrical trade, showing up early, working late, doing everything from pulling wire to setting gear and troubleshooting systems in buildings that weren’t mine, for companies that didn’t reflect me. I learned a lot — about the work, about discipline, about the kind of electrician I wanted to be and even more bout the electrician I didn’t want to be. But deep down, I always knew I was building someone else’s vision.

That realization stuck with me. Every project I helped finish, every inspection I passed, every tight deadline I pulled off — it all made me think: why not put this energy into something of my own?

The Gap I Saw

As a Black electrician in commercial construction, I couldn’t help but notice the lack of representation in leadership. You don’t see a lot of Black-owned commercial electrical contracting firms out here — not in the Pacific Northwest, and definitely not ones that are building long-term systems and scalable operations. Most are stuck in the hustle cycle. Get the job. Get it done. Chase the next one.

I knew I wanted more. I wanted to build a company with structure — not just grit. I wanted Rolle Enterprise Electric to be known for professionalism, consistency, and clean, code-compliant work. A company that showed up sharp, documented everything, delivered quality, and made life easier for general contractors who were tired of chasing flaky subs.

The Real Reason? Ownership.

Rolle Enterprise Electric isn’t just a business. It’s ownership — over my time, my future, and my contribution to this industry.

I didn’t want to be 10 years in, still wondering what I could’ve built if I had just bet on myself. So I did. I launched the business with a basic website, my phone, my personal truck, and a vision. And I’m building it job by job, contact by contact, lesson by lesson.

Yes — it’s a grind. I wear every hat right now: estimator, scheduler, installer, admin, follow-up guy. I shoot videos from my van between site visits. I chase payments and pour them back into better tools, better systems, better standards.

But even with all the stress, it’s mine. And that means everything.

In Closing

Rolle Enterprise Electric is still in its early days. But the foundation is set: integrity, quality, and a real commitment to growth. I'm not here to be the cheapest — I’m here to be the cleanest, the most reliable, the easiest to work with. I'm here to build something that lasts.

If you’re reading this and you’re in the trades — or thinking about jumping in — let me just say: you don’t have to wait for permission to build. You just need a vision, and the guts to get started.

Thanks for following the journey. We’re just getting warmed up.